We love to eat and drink. Who doesn’t? And one of the benefits of being in the branding business is being able to create delicious brands for things like pizza, beer, pancakes, pies, and especially tacos! We had a blast working with Happy Plate Concepts on their first taco shop: Taqueria El Camino, a beach side taco shop brought to life in landlocked Oklahoma. The brand features a “taco wave” logo mark with fresh ingredients and a cresting wave and a textural design aesthetic to echo the rustic nature of the food. We may or may not have been living that guacamole life when we wrote this slightly metaphysical Brand Manifesto:

Tacos are life.

Not just “life” in general terms, but capital L-I-F-E LIFE. Full of joy and wonder. Warm and inviting. Vibrating with color and flavor. Sustaining us, but also keeping us on our toes with unexpected twists.

When tacos are good, life is good.

And life is good at Taqueria El Camino.

“El Camino” means “The Way,” and at Taqueria El Camino, we live “The Way of The Taco.”

It’s our spiritual calling to bring everyone together in a funky, festive atmosphere to share the love of tacos. Unique, but familiar. Classic flavors and vibrant originals.

We put our heart and soul into creating an experience that all can find their way to—the joy is in the journey and the destination. All are welcome at Taqueria El Camino, and all are invited to enjoy the ride and celebrate love, life and tacos with us.

Taqueria El Camino The Way of the Taco