Years after building their wildly successful brand for Sunnyside Diner (four locations and counting!), Happy Plate Concepts asked us to collaborate with them to build Taqueria El Camino, Railyard Pie Co., and their own restaurant group. We’ll let the Brand Manifesto we presented tell the rest of the story:

Happy People. Happy Plates

A happy plate means an empty plate, because it has been cleaned (possibly by licking) by someone whose belly now contains an amazing meal. Someone full. Someone content. Someone happy.

Happy Plate Concepts fills plates with delicious food, but our mission is to also fill lives – our customers, our staff, our community. We’re in the business of making things better for others… safe places for our guests to enjoy their time together, a better quality of life for our employees, and the loving restoration of existing properties to inject new life into local neighborhoods and communities.

Happy Plate is more than a restaurant group. We’re an idea. We’re a way of life. We’re the warm feeling of home, where everyone can comfortably be themselves.

You’re more than welcome at every Happy Plate concept, where you can fill your plate, and your life, to the fullest.

Happy People. Happy Plates. Happy Plate Concepts.