“As I went walking that ribbon of highway, I saw above me that endless skyway”

Inspired by that line from Okie singer-songwriter Woody Guthrie’s iconic song “This Land is Your Land,” we built the brand name, brand design and complete brand vision for Skyway Premium Cannabis.

“High-end cannabis that everyone can experience” is Skyway’s brand promise, so our brand copywriting focuses on the accessibility and affordability of the product, while the brand packaging design reflects an elevated aesthetic engineered to stand out on dispensary shelves, influenced by the psychedelic pop art-infused work of Peter Max and interior designer Jonathan Adler.

In the “Wild West” of Oklahoma’s young medical marijuana industry, the vast majority of cannabis brands and packaging design unfortunately look amateur and homemade (because, let’s be honest, they are). We believe every local business deserves a national-looking brand, and we’re proud to have added to the Oklahoma cannabis industry a brand design as elevated as Skyway Premium Cannabis.