It's a rare feat to be given the chance to work on a project combining two powerful brands. It’s a true gift for that project to be the launch of game-changing consumer product.

With the success of COOP Ale Works’ Will & Wiley Oklahoma Hard Seltzer in 2020 (pandemic be damned!) they connected with fellow Oklahoma-born brand Sonic Drive-In to create the first licensed hard seltzer for a fast-food restaurant chain, and they charged Robot House with the challenge to envision this new product in cans, packaging and marketing materials.

Embracing Sonic’s brand standards, we designed vibrant packaging featuring candy-colored stripes and eye-popping fruit imagery. We gave the “This is how we Sonic” tagline a twist as a campaign theme headline.

With reports of release day sellouts at various locations, we’re thinking Sonic Hard Seltzer might just be a huge success for everyone involved.