Hard Seltzer sales have experienced exponential growth over just the past year or two, and as the largest craft brewer in the state, COOP Ale Works saw the opportunity to create a truly local alternative to the big brand seltzers, with a focus on its status as the first Oklahoma Hard Seltzer available across the state.

We brainstormed names for the product, landing on “Will & Wiley,” and if you ask us if it’s named after the bears at the Oklahoma City Zoo, we’ll answer, “Sure.” It’s a crisp, refreshing, local hard seltzer, and we developed a crisp, clean design that complements the aesthetic of the industry, while giving it some visual “OOMPH” to stand out on shelves. Though hampered by the Spring 2020 Quarantine, Will & Wiley experienced a successful launch and can often NOT be found in stores (in other words, it tends to sell out).