Cannabest Labs

Blueprint Process + Website

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The Story

Ventana Exploration and Production came to us with a name they liked and enough brand equity to keep, but wanting a refresh for everything else to help propel them into the larger playing fields in which they were finding themselves. This is the kind of job we love, and a perfect fit for our Blueprint Process, where we can really dive in and elevate a brand during in a time of change. And it all starts with having a client like Heather Powell, President and CEO of Ventana, who put her trust in our process.

“From the moment I met the Robot House team, I knew they were the guys to transform our brand," she said. "Their collaborative approach of tapping into our team’s vision of the company and then bringing it to life was really exciting. We went into this thinking we would have a new logo and came out with a new brand the company is proud of and expresses who we are. From logo to web design, advertising, signage and marketing swag-they knocked it all out of the park. We look forward to collaborating with them for many years to come!”

We crafted a look that celebrates Ventana's fearless and adventurous spirit, from the logo inspired by the Ventana mountains, to the topographic map textures featured on everything from their office windows to a blind emboss on their business cards. We evolved their previous neon green into an inviting color palette of kelly green and rich blues.

 
We went into this thinking we would have a new logo and came out with a new brand the company is proud of and expresses who we are.
— Heather H. Powell, CPL

Web Design

The website serves to solidify that Ventana is the right fit, no matter the size of the interest. There are multiple touch points throughout to ensure the user can quickly get in contact. And we prominently feature photos of the Ventana team from our photoshoot for an added level of trust.