COOP Ale Works
Id Series

Bottle and Can Design

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The Story

Developed as a outlet for experimentation by the brewers at COOP Ale Works, the Id Series allows room to brew whatever beer they feel like at the time, and for each entry to stand on its own. The beers range from remarkably sessionable to bold, barrel aged sours. We have a real soft spot for No. 5, the Brut IPA.

The series is packaged in both cans and bottles, and just like the contents inside, the design direction was intended to be both straightforward and impactful. The label keeps things direct by using a single ink and the actual package, be it aluminum or dark glass, to create the final design. And while the individual package may be simple, it has a striking impact when seen from a distance in a case stack.