Sunnyside Diner

Blueprint Process + Website


The Story

Shannon Roper, Camille Roper, and Aly Branstetter had a dream – to open up a new diner concept in the as-yet-undeveloped west end of downtown Oklahoma City. After our successful collaboration with them to elevate the branding of Hillbilly’s, we dove into Sunnyside Diner. Being diner aficionados, this was not a difficult assignment.

We worked with Aly, Shannon, and Camille to bring their vision of Sunnyside to life – creating a winking sun logo mark that’s become a local icon, a hand lettered wordmark to emulate both vintage diner scripts and the smooth curves of neon signage, a suite of diner illustrations used in a striking pattern on print and web, and a provocative theme, “It’s Always Sunday Morning at Sunnyside,” inspired by Shannon’s soundtrack pick of the song “Easy,” (the Faith No More cover of The Commodores classic, to be precise).

A brand is our voice, the first and last impression, the hook, the experience and Robot House takes you through a process that makes your ideas and vision, a tangible brand.
— Ally Cunningham

Web Design

Sunnyside Diner’s breakfast and lunch fare is simple, straightforward, and delicious, so we built a web presence for them that’s simple, straightforward, and filled with delicious imagery of Sunnyside menu items. It’s always fun to make a domain the call to action when possible, so we were pleased to discover the availability of for their web and social presence.


Gold ADDY Award

Integrated Campaigns
Brand Identity

Gold ADDY Award

Elements of Advertising
Logo Design